Actual campaign outcomes from real tradespeople — what changed and the numbers that prove it.
Relied on Checkatrade. Tried Google Ads once before — wasted £400.
Invisible on Google Maps. Previous agency used broad-match keywords, no negative list. Desktop-only landing page.
Burned by two agencies. Agreed to try one month.
Two agencies both bid on broad-match. Budget gone in 10 days. No call tracking, no idea what he was getting.
January was his worst month every year.
GBP not updated in 18 months. No posts, wrong service area. Ranking page 2 for all key searches.
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